/* =========================================================
   INGIA — Amazon US Brand Intelligence
   Editorial data report / cream + ink + terracotta
   ========================================================= */

:root{
  --bg:#f3eee5;
  --bg-deep:#e9e1d3;
  --paper:#fbf8f1;
  --paper-2:#f6f0e5;
  --ink:#1d1c18;
  --ink-soft:#37352f;
  --muted:#7c766b;
  --faint:#a49c8e;
  --line:rgba(29,28,24,.14);
  --line-strong:rgba(29,28,24,.3);
  --accent:#b65335;
  --accent-deep:#8f3d27;
  --accent-soft:#d98b6d;
  --sage:#6f7c61;
  --sage-soft:#aab39c;
  --dark:#1b1c17;
  --dark-2:#24251f;
  --dark-line:rgba(243,238,229,.14);
  --cream:#f3eee5;
  --cream-soft:#d8d0c1;
  --serif:"DM Serif Display","Noto Serif SC","Noto Serif CJK SC",Georgia,"Times New Roman",serif;
  --sans:"Inter","Noto Sans SC","Noto Sans CJK SC",-apple-system,BlinkMacSystemFont,"Segoe UI","PingFang SC","Hiragino Sans GB","Microsoft YaHei",sans-serif;
  --mono:"SFMono-Regular",Consolas,"Liberation Mono",monospace;
  --ease:cubic-bezier(.22,1,.36,1);
  --max:1480px;
  --pad:clamp(20px,4vw,56px);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:96px;-webkit-text-size-adjust:100%}
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:var(--sans);
  font-size:16px;
  font-weight:400;
  line-height:1.6;
  letter-spacing:-.012em;
  font-feature-settings:"kern" 1,"liga" 1;
  overflow-x:hidden;
}
body.lock{overflow:hidden}
::selection{background:var(--accent);color:var(--cream)}
a{color:inherit;text-decoration:none}
button,input,select{font:inherit;color:inherit}
button{cursor:pointer}
img{max-width:100%;display:block}
figure,h1,h2,h3,h4,p,ul{margin:0}
ul{padding:0;list-style:none}
em{font-style:italic}
sup{font-size:.45em;vertical-align:super}
strong{font-weight:600}
:focus-visible{outline:2px solid var(--accent);outline-offset:4px}

.skip-link{
  position:fixed;top:10px;left:10px;z-index:99999;background:var(--ink);color:var(--cream);
  padding:12px 18px;transform:translateY(-150%);transition:transform .2s;
}
.skip-link:focus{transform:translateY(0)}

.grain{
  position:fixed;inset:0;z-index:9998;pointer-events:none;opacity:.05;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 220 220' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.9'/%3E%3C/svg%3E");
}

/* ---------- header ---------- */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:1000;
  background:rgba(243,238,229,.88);
  backdrop-filter:blur(18px) saturate(120%);
  -webkit-backdrop-filter:blur(18px) saturate(120%);
  border-bottom:1px solid transparent;
  transition:background .35s,border-color .35s;
}
.site-header.scrolled{border-bottom-color:var(--line)}
.nav-shell{
  max-width:var(--max);margin:0 auto;padding:0 var(--pad);
  height:76px;display:flex;align-items:center;justify-content:space-between;gap:28px;
}
.brand-lockup{display:flex;align-items:center;gap:14px;flex-shrink:0}
.brand-name{font-family:var(--serif);font-size:30px;letter-spacing:.02em;line-height:1}
.brand-meta{font-size:8.5px;line-height:1.35;letter-spacing:.16em;font-weight:600;color:var(--muted);padding-left:14px;border-left:1px solid var(--line)}
.main-nav{display:flex;align-items:center;gap:clamp(16px,2.2vw,34px);margin-left:auto}
.main-nav a{font-size:12px;font-weight:500;letter-spacing:.03em;color:var(--ink-soft);position:relative;padding:8px 0}
.main-nav a::after{content:"";position:absolute;left:0;bottom:2px;width:100%;height:1px;background:var(--ink);transform:scaleX(0);transform-origin:right;transition:transform .3s var(--ease)}
.main-nav a:hover::after,.main-nav a.active::after{transform:scaleX(1);transform-origin:left}
.nav-tools{display:flex;align-items:center;gap:16px;flex-shrink:0}
.snapshot-tag{font-size:9px;letter-spacing:.12em;color:var(--muted);display:flex;align-items:center;gap:7px;white-space:nowrap}
.snapshot-tag i{width:5px;height:5px;border-radius:50%;background:var(--sage);display:inline-block}
.nav-cta{
  font-size:11px;font-weight:600;letter-spacing:.02em;background:var(--ink);color:var(--cream);
  padding:11px 17px;border-radius:100px;transition:background .25s,transform .25s;
}
.nav-cta:hover{background:var(--accent);transform:translateY(-1px)}
.menu-toggle{display:none;width:40px;height:40px;background:none;border:1px solid var(--line);border-radius:50%;position:relative}
.menu-toggle span{position:absolute;left:12px;width:15px;height:1px;background:var(--ink);transition:transform .3s,top .3s}
.menu-toggle span:first-child{top:16px}
.menu-toggle span:last-child{top:22px}
.menu-toggle.open span:first-child{top:19px;transform:rotate(45deg)}
.menu-toggle.open span:last-child{top:19px;transform:rotate(-45deg)}
.mobile-menu{
  display:none;position:fixed;top:76px;left:0;right:0;background:var(--bg);
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px var(--pad) 34px;
  z-index:999;flex-direction:column;gap:0;
}
.mobile-menu.open{display:flex}
.mobile-menu a{padding:16px 0;border-bottom:1px solid var(--line);font-size:15px;font-weight:500}
.scroll-progress{height:2px;background:transparent}
.scroll-progress span{display:block;height:100%;width:0;background:var(--accent)}

/* ---------- shared ---------- */
.section{max-width:var(--max);margin:0 auto;padding:clamp(80px,10vw,140px) var(--pad)}
.section-head{
  display:grid;grid-template-columns:minmax(0,1.2fr) minmax(260px,.55fr);
  gap:clamp(30px,6vw,90px);align-items:end;
  border-top:1px solid var(--line);padding-top:24px;margin-bottom:clamp(44px,6vw,76px);
}
.section-kicker{font-size:9.5px;font-weight:600;letter-spacing:.17em;color:var(--accent);margin-bottom:24px;text-transform:uppercase}
.section-head h2{font-size:clamp(38px,4.6vw,68px);line-height:1.02;letter-spacing:-.045em;font-weight:500;max-width:860px}
.section-intro{font-size:14px;line-height:1.85;color:var(--muted);max-width:440px;justify-self:end;padding-bottom:5px}
.section-intro strong{color:var(--ink);font-weight:600}
.chart-kicker,.method-no,.note-no{font-size:9px;font-weight:600;letter-spacing:.15em;color:var(--accent);display:block;margin-bottom:12px}
.chart-kicker{color:var(--muted)}
.chart-note{font-size:10px;color:var(--faint);letter-spacing:.02em;white-space:nowrap}
.chart-head{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;margin-bottom:28px}
.chart-head h3{font-size:clamp(20px,2vw,27px);line-height:1.2;letter-spacing:-.025em;font-weight:500;margin-top:2px}
.chart-card{background:var(--paper);border:1px solid var(--line);padding:clamp(24px,3vw,38px);position:relative;overflow:hidden}
.chart-foot{font-size:11px;line-height:1.75;color:var(--muted);border-top:1px solid var(--line);padding-top:18px;margin-top:26px;max-width:760px}
.dot-accent{background:var(--accent)!important}
.dot-muted{background:var(--faint)!important}
.dot-pos{background:var(--sage)!important}
.dot-neg{background:var(--accent)!important}

/* ---------- buttons ---------- */
.button{
  display:inline-flex;align-items:center;justify-content:center;gap:14px;
  padding:15px 24px;border:1px solid var(--ink);border-radius:100px;
  font-size:12px;font-weight:600;letter-spacing:.02em;line-height:1;
  transition:background .3s,color .3s,transform .3s,border-color .3s;
}
.button .arrow{font-size:16px;font-weight:400;transition:transform .3s}
.button:hover .arrow{transform:translate(2px,2px)}
.button-dark{background:var(--ink);color:var(--cream)}
.button-dark:hover{background:var(--accent);border-color:var(--accent);transform:translateY(-2px)}
.button-ghost{background:transparent;color:var(--ink);border-color:var(--line-strong)}
.button-ghost:hover{background:var(--ink);color:var(--cream);border-color:var(--ink);transform:translateY(-2px)}
.text-button{background:none;border:none;font-size:11px;font-weight:600;letter-spacing:.02em;border-bottom:1px solid var(--line-strong);padding:3px 0}
.text-button span{margin-left:5px}
.text-button:hover{color:var(--accent);border-color:var(--accent)}

/* ---------- hero ---------- */
.hero{
  min-height:100vh;max-width:var(--max);margin:0 auto;
  padding:clamp(104px,11vh,138px) var(--pad) 44px;
  display:flex;flex-direction:column;justify-content:center;position:relative;
}
.hero-inner{display:grid;grid-template-columns:minmax(0,1.02fr) minmax(420px,.88fr);gap:clamp(30px,5vw,80px);align-items:center;flex:1}
.hero-copy{padding-top:18px;position:relative;z-index:3}
.eyebrow{display:flex;align-items:center;gap:10px;font-size:9px;font-weight:600;letter-spacing:.16em;color:var(--muted);margin-bottom:clamp(26px,4vw,40px)}
.pulse-dot{width:6px;height:6px;border-radius:50%;background:var(--accent);position:relative;flex-shrink:0}
.pulse-dot::after{content:"";position:absolute;inset:-5px;border:1px solid var(--accent);border-radius:50%;animation:pulse 2.4s infinite}
.hero h1{
  font-size:clamp(44px,4.9vw,76px);line-height:1.04;letter-spacing:-.052em;font-weight:500;
  margin:0 0 clamp(28px,4vw,40px);
}
.accent-serif{font-family:var(--serif);font-style:normal;font-weight:500;color:var(--accent);letter-spacing:-.035em;position:relative;display:inline-block}
.accent-serif::after{display:none}
.lede{font-size:clamp(15px,1.35vw,18px);line-height:1.85;color:var(--ink-soft);max-width:590px;font-weight:300}
.lede strong{font-weight:600;color:var(--ink)}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:clamp(30px,4vw,44px)}
.hero-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);margin-top:clamp(40px,6vw,64px);padding-top:20px;max-width:620px}
.metric{padding-right:14px;border-right:1px solid var(--line);margin-right:14px}
.metric:last-child{border-right:0;margin-right:0;padding-right:0}
.metric-value{display:block;font-family:var(--serif);font-size:clamp(28px,3vw,38px);line-height:1;letter-spacing:-.02em}
.metric-label{display:block;font-size:9px;letter-spacing:.1em;color:var(--muted);margin-top:9px;text-transform:uppercase}

.hero-visual{position:relative;height:clamp(520px,43vw,660px);z-index:2}
.hero-orbit{
  position:absolute;width:72%;aspect-ratio:1;border:1px solid var(--line-strong);border-radius:50%;
  right:-4%;top:-2%;opacity:.55;
}
.hero-orbit span{
  position:absolute;bottom:7%;left:10%;width:60%;font-size:7px;line-height:1.6;letter-spacing:.17em;color:var(--muted);
}
.hero-frame{position:absolute;overflow:hidden;background:#e8e1d3;border:1px solid rgba(29,28,24,.12);box-shadow:0 26px 50px -30px rgba(29,28,24,.28)}
.hero-frame img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease)}
.hero-frame:hover img{transform:scale(1.035)}
.frame-a{width:44%;height:70%;right:4%;top:0;border-radius:180px 180px 3px 3px;z-index:3}
.frame-a img{object-position:center 15%}
.frame-b{width:43%;height:52%;left:0;bottom:3%;border-radius:3px;z-index:2;transform:rotate(-2.5deg)}
.frame-b img{object-position:center 30%}
.frame-c{width:31%;height:43%;right:1%;bottom:0;border-radius:3px;z-index:4;transform:rotate(2deg)}
.frame-c img{object-position:center 15%}
.float-card{
  position:absolute;background:rgba(251,248,241,.94);border:1px solid var(--line);backdrop-filter:blur(8px);
  padding:14px 17px;z-index:8;box-shadow:0 14px 30px -22px rgba(0,0,0,.35);
}
.float-rating{left:1%;top:8%;width:150px}
.float-rank{right:-2%;bottom:22%;width:168px}
.float-kicker{display:block;font-size:7px;font-weight:600;letter-spacing:.14em;color:var(--muted);margin-bottom:6px}
.float-card strong{display:block;font-family:var(--serif);font-size:32px;line-height:1;letter-spacing:-.02em}
.float-card strong span{font-size:13px;color:var(--muted)}
.float-card small{display:block;font-size:8.5px;line-height:1.45;color:var(--muted);margin-top:7px}
.hero-stamp{
  position:absolute;left:8%;top:25%;z-index:5;font-family:var(--serif);font-size:clamp(54px,6vw,86px);line-height:.72;
  color:transparent;-webkit-text-stroke:1px rgba(29,28,24,.28);transform:rotate(-8deg);text-align:center;pointer-events:none;
}
.hero-stamp span{font-family:var(--sans);font-size:8px;letter-spacing:.22em;-webkit-text-stroke:0;color:var(--muted);display:block;margin-top:14px}
.hero-credit{position:absolute;right:0;bottom:-24px;font-size:8px;letter-spacing:.08em;color:var(--faint)}
.hero-scroll{display:flex;align-items:center;gap:14px;margin-top:26px;font-size:8px;letter-spacing:.18em;color:var(--faint)}
.hero-scroll i{display:block;width:52px;height:1px;background:var(--line-strong);position:relative;overflow:hidden}
.hero-scroll i::after{content:"";position:absolute;inset:0;background:var(--ink);animation:scrollLine 2.8s infinite var(--ease)}
@keyframes pulse{0%{transform:scale(.8);opacity:.8}70%{transform:scale(1.8);opacity:0}100%{opacity:0}}
@keyframes scrollLine{0%{transform:translateX(-100%)}55%,100%{transform:translateX(100%)}}

/* ---------- ticker ---------- */
.ticker{background:var(--accent);color:var(--cream);overflow:hidden;border-top:1px solid var(--accent);border-bottom:1px solid var(--accent)}
.ticker-track{display:flex;align-items:center;gap:36px;white-space:nowrap;padding:14px 0;width:max-content;animation:ticker 32s linear infinite}
.ticker-track span{font-size:10px;font-weight:600;letter-spacing:.17em}
.ticker-track em{font-style:normal;font-size:11px;opacity:.65}
@keyframes ticker{to{transform:translateX(-50%)}}

/* ---------- insights ---------- */
.insight-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line)}
.insight-card{background:var(--paper);padding:clamp(24px,3vw,38px);min-height:310px;position:relative;display:flex;flex-direction:column;overflow:hidden}
.insight-feature{grid-column:span 2;background:var(--ink);color:var(--cream)}
.insight-feature .insight-label,.insight-feature p{color:var(--cream-soft)}
.insight-feature .insight-index{color:rgba(243,238,229,.3)}
.insight-warn{background:var(--bg-deep)}
.insight-index{font-family:var(--serif);font-size:13px;color:var(--faint);margin-bottom:auto}
.insight-label{font-size:9px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:var(--muted);margin-top:26px;margin-bottom:12px}
.insight-card h3{font-size:clamp(20px,2vw,26px);line-height:1.28;letter-spacing:-.02em;font-weight:500;margin-bottom:14px}
.insight-card p{font-size:12px;line-height:1.8;color:var(--muted);max-width:480px}
.insight-feature h3{font-size:clamp(25px,2.7vw,38px);max-width:520px}
.big-number{font-family:var(--serif);font-size:clamp(56px,7vw,92px);line-height:.85;letter-spacing:-.03em;font-weight:400}
.big-number small{font-size:.35em;vertical-align:top;position:relative;top:.18em;margin-left:2px}
.mini-bars{display:flex;align-items:flex-end;gap:5px;height:56px;margin-top:auto;padding-top:26px}
.mini-bars i{display:block;width:11%;height:calc(var(--w) * .56);background:rgba(243,238,229,.28);min-height:4px}
.mini-bars i:first-child{background:var(--accent-soft)}

.snapshot{background:var(--dark);color:var(--cream);margin-top:28px;padding:clamp(26px,3.5vw,44px)}
.snapshot-head{display:flex;justify-content:space-between;font-size:8.5px;letter-spacing:.15em;color:rgba(243,238,229,.45);padding-bottom:20px;border-bottom:1px solid var(--dark-line)}
.snapshot-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px 24px;padding:30px 0 22px}
.snapshot-grid div{display:flex;flex-direction:column;gap:8px}
.snapshot-grid strong{font-family:var(--serif);font-size:clamp(28px,3vw,40px);line-height:1;font-weight:400}
.snapshot-grid span{font-size:9px;letter-spacing:.06em;color:rgba(243,238,229,.55)}
.snapshot-note{font-size:10px;line-height:1.7;color:rgba(243,238,229,.38);border-top:1px solid var(--dark-line);padding-top:16px}

/* ---------- brand ---------- */
.brand-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(380px,.82fr);gap:clamp(40px,7vw,100px);align-items:start}
.story-block{border-top:1px solid var(--line);padding:28px 0 32px;display:grid;grid-template-columns:44px 1fr;gap:0 12px}
.story-no{font-family:var(--serif);font-size:13px;color:var(--accent);padding-top:4px}
.story-block h3{font-size:clamp(20px,2.2vw,28px);line-height:1.2;letter-spacing:-.02em;font-weight:500;margin-bottom:14px}
.story-block p{font-size:13px;line-height:1.85;color:var(--muted);grid-column:2}
.story-block .pillar-list{grid-column:2;margin-top:6px}
.pillar-list div{display:grid;grid-template-columns:100px 1fr;gap:14px;border-top:1px solid var(--line);padding:13px 0}
.pillar-list div:last-child{border-bottom:1px solid var(--line)}
.pillar-list strong{font-size:13px;color:var(--accent)}
.pillar-list span{font-size:11.5px;line-height:1.7;color:var(--muted)}
.brand-quote{background:var(--accent);color:var(--cream);padding:clamp(26px,4vw,44px);margin-top:12px}
.brand-quote p{font-family:var(--serif);font-size:clamp(23px,2.7vw,34px);line-height:1.3;letter-spacing:-.02em}
.brand-quote span{color:#f0c6b4}
.timeline-wrap{border-left:1px solid var(--line);padding-left:clamp(24px,4vw,48px);position:sticky;top:100px}
.timeline-head{display:flex;justify-content:space-between;gap:10px;font-size:8.5px;letter-spacing:.14em;color:var(--muted);padding-bottom:18px;border-bottom:1px solid var(--line)}
.timeline{position:relative;padding:16px 0 0 0}
.timeline::before{content:"";position:absolute;left:5px;top:28px;bottom:8px;width:1px;background:var(--line-strong)}
.timeline-item{position:relative;padding:0 0 30px 26px}
.timeline-dot{position:absolute;left:0;top:8px;width:11px;height:11px;border-radius:50%;border:1px solid var(--accent);background:var(--bg)}
.timeline-item:first-child .timeline-dot,.timeline-item:last-child .timeline-dot{background:var(--accent)}
.timeline-date{font-size:9px;letter-spacing:.1em;color:var(--accent);font-weight:600}
.timeline-tag{font-size:8px;letter-spacing:.1em;color:var(--faint);margin-left:8px}
.timeline-item h3{font-size:16px;line-height:1.35;letter-spacing:-.01em;font-weight:600;margin:6px 0 7px}
.timeline-item p{font-size:11px;line-height:1.7;color:var(--muted)}
.timeline-note{font-size:9.5px;line-height:1.65;color:var(--faint);border-top:1px solid var(--line);padding-top:14px;margin-top:8px}

.chart-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:24px;margin-top:clamp(48px,7vw,84px)}
.donut-layout{display:grid;grid-template-columns:220px 1fr;gap:32px;align-items:center;min-height:250px}
.donut-wrap{position:relative;width:220px;height:220px;justify-self:center}
.donut{width:100%;height:100%;border-radius:50%;position:relative;transform:rotate(-90deg);transition:transform .6s var(--ease)}
.donut::after{content:"";position:absolute;inset:42px;border-radius:50%;background:var(--paper)}
.donut-center{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;pointer-events:none}
.donut-center strong{font-family:var(--serif);font-size:54px;line-height:.9;font-weight:400}
.donut-center span{font-size:8px;letter-spacing:.16em;color:var(--muted);margin-top:5px}
.legend{display:flex;flex-direction:column}
.legend-row{display:grid;grid-template-columns:9px 1fr auto auto;gap:10px;align-items:center;padding:8px 0;border-bottom:1px solid var(--line);font-size:10.5px}
.legend-row:last-child{border-bottom:none}
.legend-swatch{width:8px;height:8px;border-radius:50%}
.legend-name{color:var(--ink-soft)}
.legend-count{font-family:var(--serif);font-size:15px;color:var(--ink)}
.legend-share{font-size:9px;color:var(--faint);width:40px;text-align:right}
.frag-visual{display:flex;align-items:center;justify-content:space-around;gap:16px;padding:8px 0 30px}
.frag-number{text-align:center}
.frag-number strong{display:block;font-family:var(--serif);font-size:clamp(52px,6vw,76px);line-height:.8;font-weight:400}
.frag-number span{display:block;font-size:8.5px;letter-spacing:.13em;color:var(--muted);margin-top:12px}
.frag-arrow{font-family:var(--serif);font-size:36px;color:var(--accent)}
.frag-callout{border-top:1px solid var(--line);padding-top:22px;display:grid;grid-template-columns:auto 1fr;gap:0 16px;align-items:start}
.frag-callout strong{font-family:var(--serif);font-size:38px;line-height:1;color:var(--accent);grid-row:span 2}
.frag-callout span{font-size:10px;letter-spacing:.05em;color:var(--ink);font-weight:600}
.frag-callout p{font-size:11px;line-height:1.7;color:var(--muted);grid-column:2;margin-top:5px}

/* ---------- products ---------- */
.products-section{background:var(--paper-2);max-width:none;border-top:1px solid var(--line)}
.products-section > *{max-width:var(--max);margin-left:auto;margin-right:auto}
.products-section .section-head{padding-left:0;padding-right:0}
.product-toolbar{
  display:grid;grid-template-columns:minmax(220px,1fr) auto auto;gap:18px;align-items:center;
  position:sticky;top:76px;z-index:20;background:rgba(246,240,229,.92);backdrop-filter:blur(14px);
  padding:14px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
}
.search-box{display:flex;align-items:center;gap:10px;border-bottom:1px solid var(--line-strong);padding:8px 0;max-width:340px}
.search-box svg{width:15px;height:15px;fill:none;stroke:var(--muted);stroke-width:1.5;flex-shrink:0}
.search-box input{width:100%;border:none;background:none;outline:none;font-size:12px;padding:0;color:var(--ink)}
.search-box input::placeholder{color:var(--faint)}
.search-box kbd{font-family:var(--sans);font-size:8px;color:var(--faint);border:1px solid var(--line);padding:2px 5px;border-radius:3px;white-space:nowrap}
.filter-chips{display:flex;gap:6px;flex-wrap:wrap;justify-content:center}
.chip{border:1px solid var(--line);background:transparent;border-radius:100px;padding:7px 12px;font-size:9.5px;font-weight:500;letter-spacing:.02em;color:var(--muted);transition:background .2s,color .2s,border-color .2s;white-space:nowrap}
.chip:hover{border-color:var(--ink);color:var(--ink)}
.chip.active{background:var(--ink);border-color:var(--ink);color:var(--cream)}
.chip small{font-size:8px;opacity:.6;margin-left:3px}
.sort-box{display:flex;align-items:center;gap:8px;white-space:nowrap}
.sort-box label{font-size:9px;color:var(--faint);letter-spacing:.06em}
.sort-box select{border:1px solid var(--line);background:transparent;border-radius:100px;padding:7px 26px 7px 12px;font-size:9.5px;outline:none;cursor:pointer}
.product-meta{display:flex;justify-content:space-between;align-items:center;padding:16px 0 22px;font-size:9.5px;letter-spacing:.03em;color:var(--muted)}
.product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.product-card{background:var(--paper);border:1px solid var(--line);cursor:pointer;position:relative;transition:transform .35s var(--ease),box-shadow .35s;overflow:hidden}
.product-card:hover{transform:translateY(-4px);box-shadow:0 22px 40px -34px rgba(29,28,24,.45)}
.product-media{aspect-ratio:3/4;overflow:hidden;background:#ece6da;position:relative}
.product-media img{width:100%;height:100%;object-fit:cover;object-position:center 18%;transition:transform .9s var(--ease)}
.product-card:hover .product-media img{transform:scale(1.04)}
.product-badges{position:absolute;left:10px;right:10px;top:10px;display:flex;justify-content:space-between;align-items:flex-start;gap:8px;z-index:2}
.product-cat{font-size:7.5px;font-weight:600;letter-spacing:.08em;background:rgba(251,248,241,.9);backdrop-filter:blur(4px);padding:5px 8px;border:1px solid rgba(29,28,24,.1);text-transform:uppercase}
.product-rank{font-family:var(--serif);font-size:11px;color:var(--ink);background:rgba(251,248,241,.9);width:24px;height:24px;display:flex;align-items:center;justify-content:center;border-radius:50%;border:1px solid rgba(29,28,24,.1)}
.product-body{padding:16px 16px 17px}
.product-body h3{font-size:14px;line-height:1.4;letter-spacing:-.01em;font-weight:600;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.product-en{font-size:8.5px;line-height:1.5;color:var(--faint);white-space:nowrap;overflow:hidden;text-overflow:ellipsis;margin-top:4px}
.product-data{display:flex;align-items:flex-end;justify-content:space-between;margin-top:18px;padding-top:13px;border-top:1px solid var(--line)}
.product-price{font-family:var(--serif);font-size:22px;line-height:1}
.product-price small{font-family:var(--sans);font-size:8px;color:var(--faint);text-decoration:line-through;margin-left:5px}
.product-rating{text-align:right;font-size:9px;color:var(--muted);line-height:1.5}
.product-rating b{color:var(--ink);font-weight:600}
.product-rating .star{color:var(--accent);font-size:10px;margin-right:2px}
.product-foot{display:flex;justify-content:space-between;align-items:center;margin-top:10px;font-size:8px;letter-spacing:.03em;color:var(--faint)}
.product-foot .bought{color:var(--accent);font-weight:600}
.product-card.is-new .product-rank{background:var(--accent);color:var(--cream);border-color:var(--accent)}
.product-empty{grid-column:1/-1;padding:80px 20px;text-align:center;color:var(--muted);font-size:13px;border:1px dashed var(--line-strong)}
.load-more-wrap{display:flex;flex-direction:column;align-items:center;gap:14px;padding:44px 0 0}
.load-more-wrap p{font-size:9px;color:var(--faint)}
#load-more.hidden{display:none}

/* ---------- pricing ---------- */
.pricing-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:24px}
.histogram{display:flex;align-items:flex-end;gap:clamp(8px,2vw,24px);height:280px;padding:20px 0 0;border-bottom:1px solid var(--line-strong)}
.hist-col{flex:1;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;height:100%;position:relative}
.hist-bar{width:min(74%,74px);background:var(--bg-deep);transition:height 1s var(--ease),background .3s;position:relative}
.hist-col.core .hist-bar{background:var(--accent)}
.hist-bar:hover{background:var(--ink)}
.hist-col.core .hist-bar:hover{background:var(--accent-deep)}
.hist-value{position:absolute;top:-24px;left:50%;transform:translateX(-50%);font-family:var(--serif);font-size:18px}
.hist-label{font-size:9px;color:var(--muted);margin-top:12px;white-space:nowrap}
.hist-pct{font-size:8px;color:var(--faint);margin-top:2px}
.histogram-legend{display:flex;gap:18px;margin-top:18px;font-size:8.5px;color:var(--muted)}
.histogram-legend i{display:inline-block;width:7px;height:7px;border-radius:50%;margin-right:5px}
.ladder{display:flex;flex-direction:column;gap:15px;padding:8px 0 2px}
.ladder-row{display:grid;grid-template-columns:74px 1fr 74px;gap:14px;align-items:center}
.ladder-name{font-size:10px;color:var(--ink-soft);white-space:nowrap}
.ladder-track{height:2px;background:var(--line);position:relative}
.ladder-fill{position:absolute;top:0;height:2px;background:var(--sage)}
.ladder-dot{position:absolute;top:50%;width:9px;height:9px;border-radius:50%;background:var(--accent);transform:translate(-50%,-50%);border:2px solid var(--paper);box-shadow:0 0 0 1px var(--accent)}
.ladder-value{font-size:9px;color:var(--muted);text-align:right;white-space:nowrap}
.pricing-notes{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:52px;border-top:1px solid var(--line)}
.pricing-note{padding:24px 28px 0 0;border-right:1px solid var(--line);margin-right:28px}
.pricing-note:last-child{border-right:none;margin-right:0;padding-right:0}
.pricing-note h3{font-size:17px;line-height:1.3;letter-spacing:-.01em;font-weight:600;margin-bottom:10px}
.pricing-note p{font-size:11px;line-height:1.8;color:var(--muted)}

/* ---------- dark section ---------- */
.dark-section{
  background:var(--dark);color:var(--cream);max-width:none;
  padding:clamp(80px,10vw,140px) max(var(--pad),calc((100vw - var(--max))/2 + var(--pad)));
  margin:0;
}
.dark-section .section-head{border-top-color:var(--dark-line)}
.dark-section .section-kicker{color:var(--accent-soft)}
.dark-section .section-intro{color:rgba(243,238,229,.55)}
.dark-section .chart-card{background:var(--dark-2);border-color:var(--dark-line);color:var(--cream)}
.dark-section .chart-head h3{color:var(--cream)}
.dark-section .chart-kicker,.dark-section .chart-note{color:rgba(243,238,229,.4)}
.dark-section .chart-foot{color:rgba(243,238,229,.45);border-top-color:var(--dark-line)}
.demand-grid{display:grid;grid-template-columns:1.22fr .78fr;gap:24px}
.demand-side{display:flex;flex-direction:column;gap:24px}
.top-bars{display:flex;flex-direction:column;gap:12px}
.top-bar{display:grid;grid-template-columns:150px 1fr 46px;gap:12px;align-items:center}
.top-bar-name{font-size:10px;line-height:1.3;color:rgba(243,238,229,.75);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.top-bar-track{height:16px;background:rgba(243,238,229,.07);position:relative;overflow:hidden}
.top-bar-fill{position:absolute;inset:0 auto 0 0;background:var(--accent-soft);transition:width 1s var(--ease)}
.top-bar:nth-child(2) .top-bar-fill{background:var(--sage-soft)}
.top-bar:nth-child(3) .top-bar-fill{background:#c8a37e}
.top-bar:nth-child(4) .top-bar-fill{background:#b78b93}
.top-bar:nth-child(5) .top-bar-fill{background:#9a9f8d}
.top-bar-val{font-family:var(--serif);font-size:14px;text-align:right;color:var(--cream)}
.concentration-bar{display:flex;height:38px;margin:8px 0 18px}
.seg{display:flex;align-items:center;justify-content:center;font-size:9px;color:var(--cream);overflow:hidden;transition:width .8s var(--ease)}
.seg b{font-weight:500}
.seg-a{background:var(--accent)}
.seg-b{background:#8b6a55}
.seg-c{background:#4c4d43}
.concentration-labels{display:flex;flex-wrap:wrap;gap:13px;font-size:8.5px;color:rgba(243,238,229,.5)}
.concentration-labels i{display:inline-block;width:6px;height:6px;border-radius:50%;margin-right:5px}
.dot-a{background:var(--accent)}.dot-b{background:#8b6a55}.dot-c{background:#4c4d43}
.rating-mix{display:flex;flex-direction:column;gap:9px}
.rating-row{display:grid;grid-template-columns:58px 1fr 28px;gap:10px;align-items:center;font-size:9px;color:rgba(243,238,229,.6)}
.rating-track{height:8px;background:rgba(243,238,229,.08)}
.rating-fill{height:100%;background:var(--sage-soft);transition:width .8s var(--ease)}
.rating-row:nth-child(4) .rating-fill{background:var(--accent-soft)}
.rating-row:nth-child(5) .rating-fill{background:rgba(243,238,229,.25)}
.scatter-card{margin-top:24px}
.scatter-wrap{overflow-x:auto;overflow-y:hidden;padding-bottom:6px}
#scatter{width:100%;min-width:720px;height:auto;display:block;overflow:visible}
.scatter-axis{stroke:rgba(243,238,229,.18);stroke-width:1}
.scatter-grid{stroke:rgba(243,238,229,.08);stroke-width:1;stroke-dasharray:3 4}
.scatter-tick{fill:rgba(243,238,229,.4);font-family:var(--sans);font-size:9px}
.scatter-axis-label{fill:rgba(243,238,229,.4);font-family:var(--sans);font-size:9px;letter-spacing:.08em}
.scatter-label{fill:rgba(243,238,229,.72);font-family:var(--sans);font-size:8px}
.scatter-point{cursor:pointer;transition:opacity .2s}
.scatter-point:hover{opacity:.75}
.scatter-legend{display:flex;flex-wrap:wrap;gap:10px 18px;margin-top:18px;font-size:8.5px;color:rgba(243,238,229,.5)}
.scatter-legend span{display:flex;align-items:center;gap:6px}
.scatter-legend i{width:6px;height:6px;border-radius:50%}
.review-card{margin-top:24px}
.review-hist{display:flex;flex-direction:column;gap:18px}
.review-row{display:grid;grid-template-columns:200px 1fr 100px;gap:16px;align-items:center}
.review-name{font-size:10px;line-height:1.35;color:rgba(243,238,229,.75)}
.review-bar{display:flex;height:16px;overflow:hidden}
.review-seg{height:100%;transition:width .8s var(--ease)}
.review-seg.s5{background:var(--accent-soft)}
.review-seg.s4{background:#9b735c}
.review-seg.s3{background:#67685b}
.review-seg.s2{background:#4a4b41}
.review-seg.s1{background:#33342d}
.review-meta{font-size:8px;text-align:right;color:rgba(243,238,229,.45);line-height:1.5}
.review-meta b{display:block;font-family:var(--serif);font-size:14px;font-weight:400;color:var(--cream)}

/* ---------- voice ---------- */
.voice-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:24px;align-items:start}
.aspects{display:flex;flex-direction:column;gap:10px}
.aspect-row{display:grid;grid-template-columns:90px 1fr 54px;gap:12px;align-items:center}
.aspect-name{font-size:10px;color:var(--ink-soft);white-space:nowrap}
.aspect-track{display:flex;height:15px;background:var(--bg-deep);overflow:hidden}
.aspect-pos{background:var(--sage);height:100%;transition:width .8s var(--ease)}
.aspect-neg{background:var(--accent);height:100%;transition:width .8s var(--ease)}
.aspect-value{font-size:8.5px;color:var(--muted);text-align:right}
.aspect-legend{display:flex;align-items:center;gap:16px;margin-top:20px;font-size:8.5px;color:var(--muted)}
.aspect-legend i{display:inline-block;width:7px;height:7px;border-radius:50%;margin-right:5px}
.aspect-total{margin-left:auto;color:var(--faint)}
.voice-side{display:flex;flex-direction:column;gap:24px}
.quote-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.quote-card{background:var(--paper);border:1px solid var(--line);padding:20px;display:flex;flex-direction:column;min-height:150px}
.quote-tag{font-size:8px;font-weight:600;letter-spacing:.12em;color:var(--accent);text-transform:uppercase;margin-bottom:16px}
.quote-en{font-family:var(--serif);font-size:15px;line-height:1.35;letter-spacing:-.01em;color:var(--ink)}
.quote-cn{font-size:10px;line-height:1.65;color:var(--muted);margin-top:10px;padding-top:10px;border-top:1px solid var(--line)}
.quote-product{font-size:8px;color:var(--faint);margin-top:auto;padding-top:12px}
.voice-summary{background:var(--accent);color:var(--cream);padding:clamp(22px,3vw,32px)}
.voice-summary-kicker{font-size:8px;font-weight:600;letter-spacing:.14em;color:#f1c4b2;display:block;margin-bottom:12px}
.voice-summary p{font-size:12px;line-height:1.8;color:rgba(243,238,229,.82)}
.voice-summary span{color:#fff;font-weight:500}
.friction-section{margin-top:clamp(50px,7vw,80px);border-top:1px solid var(--line);padding-top:28px}
.friction-head{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;margin-bottom:20px}
.friction-head h3{font-size:clamp(22px,2.4vw,30px);letter-spacing:-.02em;font-weight:500}
.friction-list{display:flex;flex-direction:column}
.friction-row{display:grid;grid-template-columns:52px 190px 1fr 1.45fr;gap:18px;align-items:start;border-top:1px solid var(--line);padding:18px 0}
.friction-row:last-child{border-bottom:1px solid var(--line)}
.priority{font-size:8px;font-weight:600;letter-spacing:.08em;border:1px solid var(--line-strong);padding:4px 6px;text-align:center;width:28px}
.priority.p0{background:var(--accent);color:var(--cream);border-color:var(--accent)}
.priority.p1{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.friction-name{font-size:13px;font-weight:600}
.friction-stat{font-size:9px;color:var(--accent);margin-top:5px;line-height:1.5}
.friction-desc{font-size:11px;line-height:1.7;color:var(--muted)}

/* ---------- strategy ---------- */
.strategy-section{background:var(--bg-deep);max-width:none;border-top:1px solid var(--line)}
.strategy-section > *{max-width:var(--max);margin-left:auto;margin-right:auto}
.strategy-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.strategy-card{background:var(--paper);border:1px solid var(--line);padding:clamp(22px,2.5vw,30px);display:flex;flex-direction:column;position:relative;min-height:320px;transition:transform .3s,box-shadow .3s}
.strategy-card:hover{transform:translateY(-3px);box-shadow:0 24px 40px -36px rgba(0,0,0,.4)}
.strategy-top{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:30px}
.strategy-id{font-family:var(--serif);font-size:28px;color:var(--faint);line-height:1}
.strategy-priority{font-size:8px;font-weight:600;letter-spacing:.08em;border:1px solid var(--line-strong);padding:4px 7px}
.strategy-card h3{font-size:21px;line-height:1.28;letter-spacing:-.02em;font-weight:500;margin-bottom:8px}
.strategy-effort{display:flex;gap:14px;font-size:8.5px;color:var(--muted);margin-bottom:18px}
.strategy-effort b{color:var(--ink);font-weight:600}
.strategy-actions{border-top:1px solid var(--line);padding-top:14px;display:flex;flex-direction:column;gap:8px}
.strategy-actions li{font-size:10px;line-height:1.6;color:var(--muted);padding-left:12px;position:relative}
.strategy-actions li::before{content:"";position:absolute;left:0;top:7px;width:4px;height:4px;border-radius:50%;background:var(--accent)}
.strategy-kpi{margin-top:auto;border-top:1px solid var(--line);padding-top:14px;font-size:8.5px;line-height:1.6;color:var(--accent-deep)}
.strategy-kpi span{display:block;font-size:7px;letter-spacing:.12em;color:var(--faint);margin-bottom:3px}
.strategy-card:first-child{background:var(--ink);color:var(--cream)}
.strategy-card:first-child .strategy-id,.strategy-card:first-child .strategy-effort{color:rgba(243,238,229,.4)}
.strategy-card:first-child .strategy-effort b{color:var(--cream)}
.strategy-card:first-child .strategy-priority{border-color:rgba(243,238,229,.3);color:var(--cream)}
.strategy-card:first-child .strategy-actions{border-top-color:var(--dark-line)}
.strategy-card:first-child .strategy-actions li{color:rgba(243,238,229,.6)}
.strategy-card:first-child .strategy-kpi{color:var(--accent-soft);border-top-color:var(--dark-line)}
.closing-statement{background:var(--dark);color:var(--cream);margin-top:24px;padding:clamp(36px,6vw,76px);position:relative;overflow:hidden}
.closing-statement::after{content:"INGIA";position:absolute;right:-2%;bottom:-12%;font-family:var(--serif);font-size:clamp(120px,20vw,300px);line-height:.8;color:transparent;-webkit-text-stroke:1px rgba(243,238,229,.07);pointer-events:none}
.closing-kicker{font-size:8px;letter-spacing:.17em;color:var(--accent-soft);margin-bottom:24px}
.closing-text{font-family:var(--serif);font-size:clamp(26px,4vw,48px);line-height:1.18;letter-spacing:-.025em;max-width:1060px;position:relative;z-index:2}
.closing-text span{color:var(--accent-soft);font-style:italic}
.closing-meta{display:flex;justify-content:space-between;border-top:1px solid var(--dark-line);padding-top:16px;margin-top:42px;font-size:8px;letter-spacing:.12em;color:rgba(243,238,229,.35);position:relative;z-index:2}

/* ---------- method ---------- */
.method-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.method-card{padding:24px 24px 12px 0;border-right:1px solid var(--line);margin-right:24px}
.method-card:last-child{border-right:none;margin-right:0;padding-right:0}
.method-card h3{font-size:17px;font-weight:600;margin-bottom:12px}
.method-card p{font-size:10.5px;line-height:1.85;color:var(--muted)}
.method-card em{color:var(--ink);font-style:normal;background:rgba(182,83,53,.09);padding:0 3px}
.method-actions{display:flex;justify-content:space-between;align-items:center;gap:30px;border-top:1px solid var(--line);margin-top:48px;padding-top:28px}
.method-actions h3{font-size:20px;font-weight:500;letter-spacing:-.02em;margin-bottom:6px}
.method-actions p{font-size:10.5px;color:var(--muted);max-width:440px;line-height:1.7}
.method-buttons{display:flex;gap:10px;flex-shrink:0}
.disclaimer{font-size:8.5px;line-height:1.8;color:var(--faint);border-top:1px solid var(--line);margin-top:44px;padding-top:18px;max-width:1000px}

/* ---------- footer ---------- */
.site-footer{background:var(--dark);color:var(--cream);padding:clamp(50px,7vw,80px) max(var(--pad),calc((100vw - var(--max))/2 + var(--pad))) 24px}
.footer-top{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:40px;padding-bottom:50px;border-bottom:1px solid var(--dark-line)}
.footer-logo{font-family:var(--serif);font-size:44px;line-height:1;display:block;margin-bottom:16px}
.footer-logo span{font-family:var(--sans);font-size:10px;vertical-align:top;color:var(--accent-soft)}
.footer-brand p{font-size:10px;line-height:1.8;color:rgba(243,238,229,.43)}
.footer-nav{display:flex;flex-direction:column;gap:10px;font-size:11px;color:rgba(243,238,229,.65)}
.footer-nav a:hover{color:var(--accent-soft)}
.footer-domain{display:flex;flex-direction:column;align-items:flex-start;gap:8px}
.footer-domain > span{font-size:8px;letter-spacing:.15em;color:rgba(243,238,229,.35)}
.footer-domain a{font-size:13px;border-bottom:1px solid rgba(243,238,229,.3);padding-bottom:2px}
.footer-domain a:hover{color:var(--accent-soft);border-color:var(--accent-soft)}
.footer-domain small{font-size:8px;color:rgba(243,238,229,.3);margin-top:5px}
.footer-bottom{display:flex;justify-content:space-between;gap:20px;padding-top:22px;font-size:8px;letter-spacing:.04em;color:rgba(243,238,229,.3)}
.footer-bottom a:hover{color:var(--cream)}

/* ---------- modal ---------- */
.modal{position:fixed;inset:0;z-index:5000;display:flex;align-items:center;justify-content:center;padding:30px;visibility:hidden;opacity:0;transition:opacity .3s,visibility .3s}
.modal.open{visibility:visible;opacity:1}
.modal-backdrop{position:absolute;inset:0;background:rgba(20,19,16,.72);backdrop-filter:blur(6px)}
.modal-panel{position:relative;z-index:2;width:min(1040px,100%);max-height:90vh;background:var(--paper);display:grid;grid-template-columns:.82fr 1.18fr;overflow:auto;transform:translateY(20px) scale(.99);transition:transform .35s var(--ease)}
.modal.open .modal-panel{transform:translateY(0) scale(1)}
.modal-close{position:absolute;right:14px;top:14px;z-index:3;width:36px;height:36px;border-radius:50%;border:1px solid var(--line);background:rgba(251,248,241,.9);font-size:22px;line-height:1;display:flex;align-items:center;justify-content:center}
.modal-close:hover{background:var(--ink);color:var(--cream)}
.modal-media{background:#ebe4d7;min-height:400px;position:relative}
.modal-media img{width:100%;height:100%;object-fit:cover;object-position:center 16%;position:absolute;inset:0}
.modal-content{padding:clamp(24px,4vw,44px);overflow:auto}
.modal-topline{display:flex;justify-content:space-between;gap:14px;font-size:8px;letter-spacing:.1em;color:var(--muted);text-transform:uppercase;margin-bottom:16px}
.modal-topline span:last-child{color:var(--accent)}
.modal-content h2{font-size:clamp(24px,3vw,34px);line-height:1.15;letter-spacing:-.03em;font-weight:500;padding-right:20px}
.modal-en{font-size:10px;line-height:1.6;color:var(--faint);margin-top:8px;max-width:520px}
.modal-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin:22px 0}
.modal-stats div{background:var(--paper);padding:12px 10px}
.modal-stats strong{display:block;font-family:var(--serif);font-size:20px;line-height:1;font-weight:400}
.modal-stats span{display:block;font-size:7.5px;color:var(--faint);margin-top:5px;letter-spacing:.04em}
.modal-block{border-top:1px solid var(--line);padding-top:18px;margin-top:18px}
.modal-block h4{font-size:8px;font-weight:600;letter-spacing:.13em;color:var(--muted);text-transform:uppercase;margin-bottom:10px}
.modal-detail-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px 18px}
.modal-detail-grid div{font-size:10px;line-height:1.5}
.modal-detail-grid span{display:block;font-size:7.5px;color:var(--faint);margin-bottom:2px}
.modal-features{margin-top:12px;display:flex;flex-direction:column;gap:5px}
.modal-features li{font-size:10px;line-height:1.5;color:var(--muted);padding-left:11px;position:relative}
.modal-features li::before{content:"";position:absolute;left:0;top:6px;width:4px;height:4px;border-radius:50%;background:var(--accent)}
.modal-review-cn{font-size:11px;line-height:1.8;color:var(--ink-soft)}
.modal-review-en{font-size:9px;line-height:1.7;color:var(--faint);margin-top:9px;padding-left:12px;border-left:1px solid var(--line)}
.modal-aspects{display:flex;flex-wrap:wrap;gap:6px;border-top:1px solid var(--line)}
.aspect-chip{font-size:8px;padding:5px 8px;background:var(--bg-deep);color:var(--muted)}
.aspect-chip b{color:var(--sage);font-weight:600}
.aspect-chip i{color:var(--accent);font-style:normal;margin-left:3px}
.modal-link{margin-top:22px;width:100%}
.modal-note{font-size:8px;color:var(--faint);margin-top:12px;line-height:1.6}

/* ---------- tooltip ---------- */
.chart-tooltip{position:fixed;z-index:9000;pointer-events:none;background:var(--ink);color:var(--cream);padding:10px 12px;font-size:10px;line-height:1.5;max-width:230px;opacity:0;transform:translateY(6px);transition:opacity .15s,transform .15s;box-shadow:0 10px 30px -15px rgba(0,0,0,.4)}
.chart-tooltip.show{opacity:1;transform:translateY(0)}
.chart-tooltip b{display:block;font-size:11px;margin-bottom:2px}
.chart-tooltip span{color:rgba(243,238,229,.55)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
}

/* ---------- back to top ---------- */
.back-top{position:fixed;right:20px;bottom:20px;z-index:900;opacity:0;pointer-events:none;transition:opacity .3s}
.back-top.show{opacity:1;pointer-events:auto}
.back-top a{width:42px;height:42px;border-radius:50%;background:var(--ink);color:var(--cream);display:flex;align-items:center;justify-content:center;font-size:16px;border:1px solid rgba(243,238,229,.2)}
.back-top a:hover{background:var(--accent)}

/* =========================================================
   responsive
   ========================================================= */
@media (max-width:1180px){
  .main-nav{display:none}
  .menu-toggle{display:block}
  .hero-inner{grid-template-columns:minmax(0,1fr) minmax(360px,.8fr);gap:30px}
  .hero h1{font-size:clamp(42px,4.8vw,72px)}
  .product-grid{grid-template-columns:repeat(3,1fr)}
  .product-toolbar{grid-template-columns:1fr auto;gap:12px}
  .filter-chips{grid-column:1/-1;justify-content:flex-start;order:3}
  .sort-box{grid-column:2;grid-row:1}
  .method-grid{grid-template-columns:repeat(2,1fr);gap:0 24px}
  .method-card:nth-child(2){border-right:none;margin-right:0}
  .method-card{padding-bottom:24px;border-bottom:1px solid var(--line);margin-bottom:24px}
  .strategy-grid{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:960px){
  :root{--pad:clamp(18px,4vw,32px)}
  .nav-shell{height:68px}
  .snapshot-tag,.nav-cta{display:none}
  .hero{padding-top:104px;min-height:auto}
  .hero-inner{grid-template-columns:1fr;gap:50px}
  .hero-copy{max-width:700px}
  .hero-visual{height:520px;max-width:600px;width:100%;margin:0 auto}
  .hero-scroll{display:none}
  .section-head{grid-template-columns:1fr;gap:22px}
  .section-intro{justify-self:start;max-width:620px}
  .insight-grid{grid-template-columns:1fr 1fr}
  .insight-feature{grid-column:span 2}
  .insight-card{min-height:260px}
  .snapshot-grid{grid-template-columns:repeat(2,1fr)}
  .brand-grid{grid-template-columns:1fr}
  .timeline-wrap{position:static;border-left:none;padding-left:0;border-top:1px solid var(--line);padding-top:24px}
  .chart-grid{grid-template-columns:1fr}
  .donut-layout{grid-template-columns:200px 1fr}
  .pricing-grid{grid-template-columns:1fr}
  .demand-grid{grid-template-columns:1fr}
  .voice-grid{grid-template-columns:1fr}
  .friction-row{grid-template-columns:44px 160px 1fr 1.4fr;gap:12px}
  .review-row{grid-template-columns:160px 1fr 80px}
  .footer-top{grid-template-columns:1fr 1fr}
  .footer-domain{grid-column:1/-1}
  .modal-panel{grid-template-columns:1fr;max-height:88vh}
  .modal-media{min-height:320px;max-height:360px}
  .modal-media img{position:relative;height:360px}
  .pricing-notes{grid-template-columns:1fr}
  .pricing-note{border-right:none;margin-right:0;padding:20px 0;border-bottom:1px solid var(--line)}
  .pricing-note:last-child{border-bottom:none}
}
@media (max-width:740px){
  .product-toolbar{display:flex;flex-direction:column;align-items:stretch;gap:10px;padding:14px 0}
  .search-box{order:1;max-width:none}
  .filter-chips{order:2;justify-content:flex-start;overflow-x:auto;flex-wrap:nowrap;padding-bottom:4px}
  .sort-box{order:3;justify-content:flex-start;grid-row:auto;grid-column:auto}
  .brand-meta{display:none}
  .brand-name{font-size:26px}
  .hero{padding-top:92px;padding-bottom:30px}
  .hero h1{font-size:clamp(38px,10.2vw,56px);letter-spacing:-.045em}
  .lede{font-size:14px;line-height:1.8}
  .hero-actions{gap:8px}
  .button{padding:13px 18px;font-size:11px}
  .hero-metrics{margin-top:34px;padding-top:16px}
  .metric{padding-right:8px;margin-right:8px}
  .metric-value{font-size:25px}
  .metric-label{font-size:7.5px;letter-spacing:.07em}
  .hero-visual{height:440px}
  .frame-a{width:46%;height:68%}
  .frame-b{width:44%;height:50%}
  .frame-c{width:32%;height:41%}
  .float-rating{left:-2%;top:4%;width:132px;padding:10px 12px}
  .float-rank{right:-2%;bottom:20%;width:145px;padding:10px 12px}
  .float-card strong{font-size:26px}
  .float-card small{font-size:7px}
  .hero-stamp{font-size:44px;left:4%;top:32%}
  .hero-credit{font-size:7px;bottom:-16px}
  .insight-grid{grid-template-columns:1fr}
  .insight-feature{grid-column:auto}
  .insight-card{min-height:auto;padding:24px}
  .insight-card h3{font-size:21px}
  .big-number{font-size:64px}
  .snapshot{padding:22px}
  .snapshot-grid{grid-template-columns:1fr 1fr;gap:22px 14px}
  .snapshot-grid strong{font-size:30px}
  .section{padding-top:64px;padding-bottom:64px}
  .section-head h2{font-size:36px}
  .section-kicker{font-size:8px;margin-bottom:16px}
  .product-toolbar{position:static;grid-template-columns:1fr;gap:10px;padding:14px 0}
  .search-box{max-width:none;order:1}
  .search-box kbd{display:none}
  .filter-chips{order:2;overflow-x:auto;flex-wrap:nowrap;justify-content:flex-start;padding-bottom:4px;-webkit-overflow-scrolling:touch}
  .sort-box{order:3;grid-row:auto;grid-column:auto;justify-content:flex-start}
  .filter-chips::-webkit-scrollbar{display:none}
  .product-grid{grid-template-columns:1fr 1fr;gap:12px}
  .product-body{padding:12px}
  .product-body h3{font-size:12px}
  .product-en{font-size:7.5px}
  .product-data{margin-top:12px;padding-top:10px}
  .product-price{font-size:18px}
  .product-rating{font-size:8px}
  .product-foot{font-size:7px}
  .donut-layout{grid-template-columns:1fr;gap:24px}
  .donut-wrap{width:190px;height:190px}
  .frag-visual{padding-bottom:22px}
  .frag-number strong{font-size:52px}
  .chart-card{padding:20px}
  .chart-head{flex-direction:column;gap:6px;margin-bottom:22px}
  .chart-note{white-space:normal}
  .histogram{height:210px;gap:8px}
  .hist-value{font-size:14px;top:-20px}
  .hist-label{font-size:7.5px}
  .ladder-row{grid-template-columns:58px 1fr 64px;gap:8px}
  .ladder-name{font-size:9px}
  .dark-section{padding-left:var(--pad);padding-right:var(--pad)}
  .top-bar{grid-template-columns:100px 1fr 38px;gap:8px}
  .top-bar-name{font-size:8.5px}
  .review-row{grid-template-columns:1fr;gap:8px}
  .review-meta{display:flex;justify-content:space-between;align-items:baseline;text-align:left}
  .review-meta b{display:inline}
  .aspect-row{grid-template-columns:70px 1fr 45px;gap:8px}
  .aspect-name{font-size:9px}
  .quote-grid{grid-template-columns:1fr}
  .friction-head{flex-direction:column;gap:6px}
  .friction-row{grid-template-columns:38px 1fr;gap:8px 12px;padding:16px 0}
  .friction-desc{grid-column:1/-1;padding-left:50px}
  .friction-stat{grid-column:1/-1;padding-left:50px;margin-top:-2px}
  .friction-name{font-size:12px}
  .strategy-grid{grid-template-columns:1fr}
  .strategy-card{min-height:auto}
  .closing-statement{padding:28px 22px}
  .closing-text{font-size:25px}
  .method-grid{grid-template-columns:1fr}
  .method-card{border-right:none;margin-right:0;padding-right:0}
  .method-actions{flex-direction:column;align-items:flex-start;gap:18px}
  .method-buttons{width:100%}
  .method-buttons .button{flex:1}
  .footer-top{grid-template-columns:1fr;gap:30px}
  .footer-domain{grid-column:auto}
  .footer-bottom{flex-direction:column;gap:8px}
  .modal{padding:0;align-items:flex-end}
  .modal-panel{width:100%;max-height:92vh;grid-template-columns:1fr}
  .modal-media{min-height:240px;max-height:300px}
  .modal-media img{height:300px}
  .modal-content{padding:22px}
  .modal-stats{grid-template-columns:1fr 1fr}
  .modal-detail-grid{grid-template-columns:1fr}
}
@media (max-width:420px){
  .product-grid{grid-template-columns:1fr}
  .hero-metrics{grid-template-columns:1fr 1fr;gap:15px 0}
  .metric:nth-child(2){border-right:none;margin-right:0;padding-right:0}
  .hero-visual{height:400px}
}

/* ---------- additions ---------- */
.frag-dots{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:4px;margin-top:22px;padding-top:18px;border-top:1px solid var(--line)}
.frag-group{display:flex;gap:2px;padding:2px;border:1px solid transparent;border-radius:2px}
.frag-group:hover{border-color:var(--line-strong);background:rgba(182,83,53,.05)}
.frag-group i{display:block;width:4px;height:8px;background:var(--accent);opacity:.65}
.frag-group:nth-child(3n) i{background:var(--sage)}
.frag-group:nth-child(4n) i{background:var(--faint)}
.review-legend{display:flex;flex-wrap:wrap;gap:12px;margin-top:6px;font-size:8px;color:rgba(243,238,229,.45);border-top:1px solid var(--dark-line);padding-top:14px}
.review-legend span{display:flex;align-items:center;gap:5px}
.review-legend i{width:7px;height:7px;display:inline-block}
@media (max-width:960px){.mobile-menu{top:68px}}
@media (max-width:740px){
  .frag-dots{gap:5px}
  .frag-group i{width:3px;height:7px}
  .review-legend{gap:9px}
}